To create noise and amplification for Piaget Polo, A luxury steel watch that break every rule.
Client/Brand: Piaget Polo
Brief: To curate a list of local influencers/personalities as part of a global launch for the Piaget Polo 36mm, representing self confidence and across varied industries and professions.
PIAGET POLO- Understated, dynamic and perfect in every way
Based on the qualities that best represent the Piaget Polo- understated yet dynamic, self confident and successful, we curated a list of local Singapore Key Opinion Leaders across a range of industries including entrepreneurs, dynamic couples, celebrities and a musician. We worked with local celebrities Joanne Pei and Qi Yi Wu, Nelson Ye of Benjamin Barker, actress Julie Tan and internationally renowned beat-boxer Dharni, just to name a few to form the Piaget Polo personalities for the official launch. Their social media deliverables were also boosted globally by Piaget in line with global launch.