GLENFIDDICH EXPERIMENTAL SERIES LAUNCH6 KEY OPINION LEADERS, 3 BARS, 6 CURATED COCKTAILS
Brief: To create social media buzz via a creative seeding kit as part of the Glenfiddich Experimental Series Launch
Taking lead from the core characteristics that make up the Glenfiddich brand and the Experimental series’s embodiment of freedom and possibilities, we approached the creative seeding kit and on-ground activation in a similar vein. The maverick spirit of Glenfiddich was amplified through changing up the functionality and use of a skateboard and re-inventing it into a stool. The brand also commissioned 3 local bars to create 6 unique one-of-a-kind Glenfiddich cocktails only available in limited quantities and over a limited duration for the media tasting and eventual sale to the public.
Artist: Chris Chai