Brief:

To create as much hype and buzz and shake up the local nightlife scene with the grand opening of the largest dance club in Singapore. 

Our Approach:

Pre-opening was focused on creating original social content through the use of videos, teasers, sneak peaks and tactical strategy for database acquisition through exclusive guest list giveaways. Guerilla marketing was done pre-opening with the concept of a mobile pop-up purple door that symbolically opened up to a glimpse of the glitz and glam of the night life Marquee world. The purple door showed up in key areas in Singapore with high density of human traffic flow, schools, main shopping stretches and business district areas. It actually functioned as a photo op with disco lights as a backdrop with data collection capabilities.

With a star studded International Guest DJ & artiste line up including Tiesto, Afrojack, ASAP Rocky, Above and Beyond and Steve Aoki, the opening saw more than 500 personalities, influencers and celebrities alongside all key media in Singapore walk a “purple” carpet with a full turn out and a rammed packed club hitting maximum capacity of 2,000 per night for the 2 opening weekends and the months that followed. “